Paddy Power is one of the largest and more popular betting firms within Ireland. Today the betting firm announced that they have renewed and extended their sponsorship with the famous Football Club Manchester City.
Manchester City is one of two football clubs within Manchester. The other football club would be Manchester United. The last couple of years Manchester city has been one of the best teams in the league which means they are gaining all of the big name sponsorships. These sponsorships allow for the football club to gain new jerseys, update their football arena and so much more.
The new terms of the deal states that Paddy Power will serve as Manchester City’s main sponsor for the United Kingdom, Italy and Ireland. Additionally Paddy Power will be able to use the unique marketing benefits that are available in the football arena’s. This means you will see Paddy Power on the boards, the television and more. This deal is set to run its course through 2014 and 2015. It is unclear is Paddy Power will renew their sponsorship after the upcoming two years.
Commenting on this new deal was Chief Commercial and Operating Officer for Manchester City Tom Click and he said, “We are extremely pleased to continue to have Paddy Power as our main sponsor and we look forward to working with them on projects in the near future. We only hope that we can continue our long term business relationship after these next two years.”