Scientific Games, a well known internet gambling software developer announced that they have extended their licensing deal with toy developer Hasbro. This will allow for the software developer to be given access to various new territories and brands.
The new agreement will extend the relationship between the two developed which was set to end at the end of 2013. The new deal will have the two companies working with one another until 2020 with the potential to renew the contract again until 2023. New licenses can include Transformers, Monopoly, G.I Joe and more.
The two companies made their first deal all the way back in 1997 when the online gambling market was still new and young.
Scientific Games Chief Creative Officer Steve Saferin commented on the extension saying, “We have loved being a part of the Hasbro brand for nearly a decade now. It is an honor to continue to work with them in the creation of new slot and casino games. Our long lasting relationship together as partners could last for more than two decades. We hope that the opportunities we receive from this extension will benefit both of our companies as they always have.”
The Senior Vice President of Hasbro Digital Gaming Mark Blecher also commented on the extension saying, “Expanding the time period of our licensing agreement will allow for us to continue to work closely with Scientific Gaming. We will be able to continue to provide online punters with the best experience available for our brands.”